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A graphic or seal that is uniquely identifiable with a company or other organization. A logo may be of a certain color and contain certain text and images. A logo helps build brand recognition and eventually customer loyalty. See also: Marketing.
Farlex Financial Dictionary. © 2012 Farlex, Inc. All Rights Reserved
logoa company name or BRAND NAME written or illustrated in a distinctive way to heighten customers' recognition of the company or product concerned. See BRAND MARK.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson