This allows administrators to easily select
list segments and contact prioritization during campaign configuration without the need to partition a separate list.
What
list segments of your donor file will you approach to invite to join your club?
You can achieve higher responses by creating individual e-mail
list segments and messaging based upon specific interests, purchasing history, ZIP code or other fields of information.
One idea we took on from Georgetown was a rigid discipline of insuring that every mailing includes some test
list segments.
The strongest case for the traditional approach is personalized customer communications using
list segments pulled from your database.
This insight allows marketers to continually hone their email message content, special offers,
list segments, Web site content and site design to improve response rates and ROI.
Marketers can analyze and create highly targeted
list segments in seconds using intuitive visualization tools and immediately execute rich, behaviorally driven campaigns from their desktop, encompassing multiple online touch points.
If a list resulted in a strong response rate but a low order value, we'd look to the
list segments to see if we could add some selectivity.
Enhanced list management--Through iMakeNews, marketers can now group subscribers into as many as 150
list segments according to demographic characteristics, interests, responses to specific content and offers, and answers to surveys.
Merge-purge here still pays out handsomely even including the higher cost for small
list segments.
What combination of outside and customer
list segments is going to produce the most sales and profits?
