This allows administrators to easily select
list segments and contact prioritization during campaign configuration without the need to partition a separate list.
What
list segments of your donor file will you approach to invite to join your club?
You can achieve higher responses by creating individual e-mail
list segments and messaging based upon specific interests, purchasing history, ZIP code or other fields of information.
"One idea we took on from Georgetown was a rigid discipline of insuring that every mailing includes some test
list segments."
The strongest case for the traditional approach is personalized customer communications using
list segments pulled from your database.
Test mailing lists; test
list segments. Check with your list broker to see what segmentation selections are available.
If a list resulted in a strong response rate but a low order value, we'd look to the
list segments to see if we could add some selectivity.
Merge-purge here still pays out handsomely even including the higher cost for small
list segments.
* What combination of outside and customer
list segments is going to produce the most sales and profits?
