List Segment

List Segment

In direct marketing, a section of a mailing list meeting certain criteria set by the user. For example, a list segment may be all the women in a mailing list or all persons of any gender living in a certain postal code.
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1003/2016, the decision of the Management Board was made due to the classification of the Company's shares for the eleventh time in a row LIST segment ALETRW and the absence of the Company take appropriate measures to remove the reasons for this qualification in the future.
Table 4 presents the adjusted PIN statistics for each list segment.
Five thousand names, as an example, is a common list segment for smaller mailers.
Accepting the award in a YouTube clip posted Saturday, Rania listed 10 reasons for her five-month YouTube series in a spoof of the top 10 list segment on American television's "Late Show with David Letterman.
Looking at a baseline revenue per piece mailed ($/piece or $/book or $/M) gives the cataloger the immediate ability to judge a campaign's success at the individual list segment level.
Over the last 12 months, we have seen more e-commerce companies looking to launch their lists than any other list segment.
If you're going to pay an extra $10/M to $20/M for a list segment, you had better make sure the names you are getting are scalding - not merely lukewarm.
Therefore continual house list segment testing is a must.
This allows administrators to easily select list segments and contact prioritization during campaign configuration without the need to partition a separate list.
What list segments of your donor file will you approach to invite to join your club?
You can achieve higher responses by creating individual e-mail list segments and messaging based upon specific interests, purchasing history, ZIP code or other fields of information.