Five thousand names, as an example, is a common list segment
for smaller mailers.
Accepting the award in a YouTube clip posted Saturday, Rania listed 10 reasons for her five-month YouTube series in a spoof of the top 10 list segment
on American television's "Late Show with David Letterman."
Looking at a baseline revenue per piece mailed ($/piece or $/book or $/M) gives the cataloger the immediate ability to judge a campaign's success at the individual list segment
Over the last 12 months, we have seen more e-commerce companies looking to launch their lists than any other list segment
If you're going to pay an extra $10/M to $20/M for a list segment
, you had better make sure the names you are getting are scalding - not merely lukewarm.
Homeowners make up one-quarter of the file and is the "list segment
of choice for markets such as home improvement retailers and banks offering home equity loans," Thomas says.
Therefore continual house list segment
testing is a must.
This allows administrators to easily select list segments
and contact prioritization during campaign configuration without the need to partition a separate list.
What list segments
of your donor file will you approach to invite to join your club?
You can achieve higher responses by creating individual e-mail list segments
and messaging based upon specific interests, purchasing history, ZIP code or other fields of information.