List Rental

List Rental

In direct marketing, the purchase of the one-time use of a list of names, numbers, addresses or other information.
References in periodicals archive ?
ONE GROWER PUBLISHING, Direct Marketing & List Rental
Manage list invoicing, bookkeeping, collection and remittance of the net proceeds of each list rental.
While a nonprofit might not be paying hard dollars like a traditional list rental, she said outstanding exchange balances can be like free names for your organization.
Experts" are now counseling limiting e-mail efforts to house lists and avoiding list rental entirely.
Under terms of the deal, Ziff Davis will acquire CMI's portfolio of 25 b2b vertical and technology-specific websites, 10 weekly e-newsletters, 25 list rental data-bases and ancillary paid content programs.
The best way to do this is through permission-based list rental or partnerships.
s are urged to notify ARRT if they receive communications they believe violate the spirit of ARRT's mailing list rental policy.
Linda used to head up our list rental business, known to the pool and spa industry as Baker Advertising.
Since these lists were getting cut from circulation plans, those list owners were facing decreasing list rental income.
The DeliverE service offers email list rental, campaign assembly, email delivery, reporting and analysis, campaign optimization, and modeling opportunities for direct marketers.
Reed has said the list rental was at fair market value and was a legal transaction.