List Owner

List Owner

The person or organization that owns a set of names, numbers, addresses or other information. A list owner may rent or sell this information to other parties, especially for direct marketing purposes.
References in periodicals archive ?
Yes, it is true that sometimes the list owner might have stiffed you by using hotline or multiple buyer names for the test and, sometimes, seasonality can explain significant differences in results.
Does the privacy policy behind the list support the opt-out rights the list owner claims it does?
But you can set this up so that the list owner is the only person with the secret password so the prospective member must wait for the list owner to make all this official.
That means on any list order for which the list owner houses his list at Acxiom, that list will be produced at Acxiom for B&K's customer.
The list owner verifies the law enforcement status of all new subscribers prior to their admission.
MERTON-L - forum for research on contemplative life; sponsored by TMRI, The Merton Research Institute, Marshall University, Ermel Stepp, executive director and list owner.
This technology will allow the List Owner to price the CD-ROM product at a low license fee and charge the customer for the usage of the database.
It provides an easy-to-use interface, so that the smallest list owner or the largest data compilers can quickly, accurately and effortlessly, produce and deliver marketing and mailing list data to their customers.
Keep in mind you are negotiating a deal for a mailer that is probably also a list owner.
How much more list income would you make for your list owner if you truly considered the mailer your client too?
Some listservs are moderated; that is, the list owner sees each message and decides whether to send it on to the subscribers.
Founded in 2002 by interactive marketing industry veteran, Yannick Tessier, GRS has grown rapidly by implementing the most stringent email marketing compliance standards in the industry and is recognized for its ability to produce strong, consistent, predictable results for its marketer and list owner clients.