direct marketing

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direct marketing

a form of MARKETING aimed at obtaining and retaining customers where the supplier contacts customers directly without the use of a coventional DISTRIBUTION CHANNEL intermediary such as a SHOP. Forms of direct marketing include: MAIL ORDER, DIRECT MAIL, TELEPHONE SELLING, ELECTRONIC SHOPPING, INTERNET, FACTORY OUTLET.

direct marketing

see DIRECT SELLING.
References in periodicals archive ?
If there is more than one personalized piece, the lettershop will have to match them correctly.
Consider having a job printed at several printing plants and then assembled at a lettershop.
Large-scale lettershops and mailing services make their profit on volume mailings.
Bad List, List specifications can be complex, and a lettershop processing the list cannot tell if it is the right one simply by looking at the names on it.
For example, you will need to determine the cost of the item, packaging, lettershop and postage.
Contact your lettershop and other production services to stress the importance of security.
The company's capabilities include complete database marketing solutions including list processing, Web hosting, electronic messaging, geoanalytics, other data analysis, sophisticated, high-speed, fully variable printing technology, envelope manufacturing, personalization, lettershop services and state-of-the-art fulfillment capabilities.
The acquisition will significantly strengthen InterMail's business within the areas lettershop and IT-based solutions.
Lettershop services are lower, too, as there is no collating, inserting or sealing of the envelope.
Print near your lettershop to help reduce freight costs, or ask your printer to quote the price delivered to your lettershop (F.
Danish graphics, lettershop and envelopes company InterMail A/S said on Friday (12 January) that it has completed its previously announced acquisition of privately-owned Swedish envelopes maker OP-Kuvert AB.
For this example, we will assume production for a direct mailing costs about $425 per thousand for a basic flier put into the mail (postage, printing at $100 per thousand, list and lettershop included).