direct marketing

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direct marketing

a form of MARKETING aimed at obtaining and retaining customers where the supplier contacts customers directly without the use of a coventional DISTRIBUTION CHANNEL intermediary such as a SHOP. Forms of direct marketing include: MAIL ORDER, DIRECT MAIL, TELEPHONE SELLING, ELECTRONIC SHOPPING, INTERNET, FACTORY OUTLET.

direct marketing

see DIRECT SELLING.
References in periodicals archive ?
It's best to work with a lettershop that has a lot of experience with personalization.
Large-scale lettershops and mailing services make their profit on volume mailings.
Combining traditional systems and equipment with innovative, new technology allows Northwest to offer such services such as data management, direct marketing consulting, distribution, format design, lettershop, printing options and print technology.
Bad List, List specifications can be complex, and a lettershop processing the list cannot tell if it is the right one simply by looking at the names on it.
Even though it benefits from the university's non-profit status and mails at reduced postal rates, this modest package is expensive to mail due to the lettershop costs associated with a three-way match (three pieces are personalized).
Devan offers fulfillment and distribution to its customers in addition to mailing and lettershop services and Web hosting and development.
Over the years, Freedom expanded vertically and geographically, acquiring a lettershop in Illinois in 1996, and establishing a national manufacturing footprint through acquisitions in Texas in 2004 and 2005.
Full service printing & lettershop www.swpks.com
The company said that although its Envelopes operations in the Nordic countries, as well as its Graphical business in Jylland in Denmark, have developed well, the result is burdened by losses from the Lettershop activities in Denmark and the Graphical business in Kastrup in Denmark.
For example, you will need to determine the cost of the item, packaging, lettershop and postage.