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"Let the buyer beware" -- in the current insurance environment -- requires a more thorough approach than simply taking the policy from the company with the lowest cost, for example.
Let the buyer beware? Perhaps it's the realtor who needs to keep a close eye on his client.
"At this point, it's let the buyer beware," Marleau says.
This framework evolved some 40 years ago in an age of consumerism characterized by caveat emptor: let the buyer beware. Today, organizations need to adopt the four C's--customer, cost, convenience, and communication--in framing strategic marketing initiatives to achieve organizational objectives.
In the meantime, caveat emptor -- "let the buyer beware."
Why not just "let the buyer beware," you might ask?
But back in Kemmerer, Wyo., in the early 1900s, when many merchants operated their businesses under the motto "Let the buyer beware," the notion was practically revolutionary.
The lesson is simple: When it comes to reform proposals pitched as "compromises," let the buyer beware.
Knowing if the product will meet one's needs is far more user-friendly than the "caveat emptor" ("let the buyer beware") approach.
"Let the buyer beware" is the rule in most managed care contracts, added Keith Korenchuk, an attorney in Charlotte, N.C.
If SEC Chairman Arthur Levitt's concern about the quality of earnings is taken to heart by investors, they should heed the old advice: Let the buyer beware.
The report says struggling Asian companies represent attractive opportunities, but foreign investors should apply the doctrine of "caveat emptor" -- let the buyer beware -- before proceeding with a purchase.

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