Lee Iacocca


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Lee Iacocca

An American automobile executive. He spent his early career at Ford, where he devised marketing strategies. He was made CEO of Chrysler in 1978, when it was on the verge of bankruptcy. He successfully negotiated loan guarantees from the U.S. Congress and introduced better-selling models, saving Chrysler. He retired in 1992.
References in periodicals archive ?
But instead of dreaming about becoming a famous actress, a princess, or a supermodel, I dreamed of being like two old men: Lee Iacocca and Jack Welch, success stories of their day.
IACOCCA: AN AUTOBIOGRAPHY | LEE IACOCCA WITH WILLIAM NOVAK (79)
The two-seat T-Bird and the Lee Iacocca Mustang a bit later?
According to Lee Iacocca, former Chrysler CEO, "A leader has to show curiosity.
Lee Iacocca started the trend in 1978, when as chairman of troubled automaker Chrysler, he whittled his salary down to a buck till the company returned to black.
This fallacy should have been put to rest back in the 1980s when Lee Iacocca had to jump through an assortment of hoops to get government aid for his ailing Chrysler Corporation, while the savings and loan industry got bailed out with very few questions asked, or strings attached.
GO LIKE HELL: FORD, FERRARI AND THEIR BATTLE FOR SPEED AND GLORY AT LE MANS provides an outstanding, dramatic survey of the Ford Motor Company and how it was reinvented by Henry Ford II, Carroll Shelby and Lee Iacocca.
The handwriting has been on the wall for Chrysler for many, many years, but it appears that the storied 84-year-old automotive corporation, almost three decades after its last government bailout under CEO Lee Iacocca, has reached the end of the line.
Lee Iacocca lays out some pretty interesting concepts about leadership.
In 1995, he joined forces with Detroit legend Lee Iacocca in an unsuccessful takeover bid for Chrysler.
by Lee Iacocca, with Catherine Whitney (Scribner, $25)