Lee Iacocca(redirected from Lee Iaccocoa)
An American automobile executive. He spent his early career at Ford, where he devised marketing strategies. He was made CEO of Chrysler in 1978, when it was on the verge of bankruptcy. He successfully negotiated loan guarantees from the U.S. Congress and introduced better-selling models, saving Chrysler. He retired in 1992.
Farlex Financial Dictionary. © 2012 Farlex, Inc. All Rights Reserved