Lee Iacocca

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Lee Iacocca

An American automobile executive. He spent his early career at Ford, where he devised marketing strategies. He was made CEO of Chrysler in 1978, when it was on the verge of bankruptcy. He successfully negotiated loan guarantees from the U.S. Congress and introduced better-selling models, saving Chrysler. He retired in 1992.
References in periodicals archive ?
The Iacocca Family Foundation was created in 1984 by Lee A.
Leading, Competing and Winning," is the topic chosen by keynote speaker Lee A.