Kantar


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Kantar

A Turkish measure of weight approximately equivalent to 56.44 kilograms. It became obsolete when Turkey made the metric system mandatory in 1933.
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A rise in the number of conversations about travel booking site Booking.com has seen it jump to second place in Kantar's ranking of most talked about travel and tourism brands in the first half of 2019.
In the 12 weeks to August 11, supermarket sales were flat compared to a year before, Kantar said, as July's hottest day on record in the UK wasn't enough to shift the market into growth.
Kantar media client manager Oskars Rumpeters Oskars Rumpeters said that in July this year the average time viewers spent watching television was two minutes longer than in July 2018, even though last year's TV programs included broadcasts from the Song and Dance Celebration and the FIFA World Cup.
That made noodles the fastest-growing area in Kantar's read of the PS571.6m rice and noodles market, which excludes instant snacks.
Fraser McKevitt, Kantar's head of retail and consumer insight, said: "It was a challenging 12 weeks for all the major grocers." Shares in Tesco, Sainsbury's and Morrisons fell sharply yesterday after they all saw their sales drop more than 2%.
Kantar's data showed Ocado's sales jumped 11.9 per cent, with Aldi up 6.7 per cent and Lidl seven per cent.
Bain Capital, an American private equity firm, will acquire a 60% stake in Kantar under the proposed transaction terms, with proceeds for WPP expected to be PS2.5bn.
As the First Democratic Debates began, Kantar released a new forecast that shows the 2019-2020 federal election cycle will likely generate $6 billion in political advertising.
Founded by Jeff Bezos in 1994, the Seattle-based e-commerce giant rose to the ranks thanks to key acquisitions, superior customer services and a disruptive business model, the research firm Kantar said in a statement.
"Amazon's phenomenal brand value growth of almost $108 billion in the last year demonstrates how brands are now less anchored to individual categories and regions," (https://www.businessinsider.com/amazon-apple-google-most-valuable-global-brands-2019-6) said Doreen Wang , Kantar's global head of BrandZ.
"Amazon's smart acquisitions, that have led to new revenue streams, excellent customer service provision and its ability to stay ahead of its competitors by offering a diverse ecosystem of products and services, have allowed Amazon to continuously accelerate its brand value growth," said Kantar.
KANTAR Kantar, the world's leading marketing insights and consulting company, announced the appointment of Nathalie Burdet as chief marketing officer (CMO).