KOBACO financial definition of KOBACO
Korea Broadcasting Advertising Corporation. A government agency in South Korea that sets advertising
rates for all television and radio stations in the country. It was established in 1981.
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References in periodicals archive
Based on monthly ad billing data released by KOBACO
, Cheil Worldwide's TV and radio billing fell by 13% and 30% in April 2009 whereas the overall market size declined by 28% and 35% for TV and radio in April versus 31% and 39% decreases in 1Q09.
Ad revenue for KBS, MBC and SBS dipped 7% in 2001 from the previous year to 1.749 trillion won ($1.3 billion) according to KOBACO
, a government org that handles all the country's terrestrial TV ad sales.