KOBACO financial definition of KOBACO
Korea Broadcasting Advertising Corporation. A government agency in South Korea that sets advertising
rates for all television and radio stations in the country. It was established in 1981.
References in periodicals archive
Based on monthly ad billing data released by KOBACO
, Cheil Worldwide's TV and radio billing fell by 13% and 30% in April 2009 whereas the overall market size declined by 28% and 35% for TV and radio in April versus 31% and 39% decreases in 1Q09.
Ad revenue for KBS, MBC and SBS dipped 7% in 2001 from the previous year to 1.749 trillion won ($1.3 billion) according to KOBACO
, a government org that handles all the country's terrestrial TV ad sales.