As for Hollaphonic's side, Wood shared that they're "looking and very focused on bringing K-Pop a little bit more to the UAE and to the region" and are in discussions with Korean music labels on bringing a version of KCON called
K-Wave, created for the region.
There is also a new unisex sneaker style, the scuba inspired
K-Wave for men and women.
Celebrity wax figures can be found at Hong Kong Glamour, Royal Family, Historical and National Heroes, World Premiere, Kung Fu Zone,
K-Wave Zone, The Champions, Music Icons and the new Yayoi Kusama Gallery.
The study essentially set out to identify the reasons behind the K-wave. "It also recognised indicators as possible threats to cultural identity and provided recommendations on how to respond to the growing online K-wave while preserving local identity," said Urwa.
"The K-wave has given Emirati women a strong sense of group identity which was rarely seen before.
"K-pop and
K-Wave may be taking cues from Western forms of this, at least in earlier stages," Creighton says.
Four years on, HallyuCY stands at 293 members and growing, with regular activities and events to inform, promote and share everything
K-wave. "We organise a number of gatherings throughout the year," says Crystal.
K-wave involves cultural contents such as Korean pop music, drama and movies.
While every
K-wave had its own pattern, each was sparked by a new activity, idea, discovery, or personality, and each ended with collapsing credit.
Nikolai Kondratieff first published what has come to be simply known as the
K-Wave. Omitting the details in this short essay, the
K-Wave describes a recurring long cycle in human economic activites that vary from boom to bust.
In the meantime, while the Korean film fest is ongoing here, audiences can indulge in watching the brightest
K-wave stars on the big screen, including Choi Min-sik (of 'Oldboy' fame), Jun Ji-hyun (from 'My Sassy Girl'), Ma Dong-seok (who was memorable in 'Train to Busan') and, one of the best dramatic actresses in the region, Son Ye-jin.
"That's why I decided that this a good opportunity for me to keep on going and highlighting K-pop and the
K-wave of the Korean culture and entertainment here in the UAE,' added Al Shehhi, who also previously brought Korean-Japanese singer Kangnam in 2016 and Korean actor Sung Hoon last year.