Advertising Research Foundation

(redirected from Journal of Advertising Research)

Advertising Research Foundation

A non-profit organization in the United States that collects, analyzes and disseminates information on the American advertising industry. It conducts and publishes research in a number of ways; one of its most prominent tools is the Journal of Advertising Research, a peer-reviewed periodical it publishes. ARF was established in 1936 and is based in New York City.
References in periodicals archive ?
WARC also publishes leading journals including Admap, Market Leader, the Journal of Advertising Research and the International Journal of the Market Research Society.
(1992), "Functional and beliefs dimensions of attitudes to television advertising: Implications for copytesting", Journal of Advertising Research, Vol.
Functional and belief dimensions of attitudes to television advertising: implications for copytesting, Journal of Advertising Research 32(5): 30-42.
In a report, (http://www.people.hbs.edu/aelberse/publications/Elberse_Verleun_2011.pdf) The Economic Value of Celebrity Endorsements , in the Journal of Advertising Research in 2011, experts examined how famous athletes had a significantly positive effect on companies.
Agency perceptions and practices on global IMC, Journal of Advertising Research 39(1): 7-20.
Venkatesan, M., and Jean Losco (1975), "Women in Magazine Ads: 1959-1971," Journal of Advertising Research 15(5): 49-54.
Schmid (1974), "Black Models in Advertising to Blacks," Journal of Advertising Research, 14 (June), 19-22
Peltier has published frequently in the Journal of Advertising Research, the Journal of Interactive Marketing, and the International Journal of Advertising, among others, particularly with regard to how fully integrated database information can be used to develop effective IMC campaigns and long-term customer loyalty.
(1) Editorial, Journal of Advertising Research, March/April 2002; Knight J.
"Gays: Feelings about Advertising and Media Used," Journal of Advertising Research, v40n2, pp.
"Humor in Advertising: A Practitioner View," Journal of Advertising Research, 24(4), 1984,23-29.
"Predicting Starch Scores." Journal of Advertising Research. Vol.
Full browser ?