Island Position

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Island Position

The position occupied by an advertisement on television, radio or in print that has been placed between two stories or programs. This contrasts with other ads placed between other ads.
References in periodicals archive ?
But in recent months you've seen several ads in island positions in the Post's financial pages.
Ken Kiczales, national ad manager with the New York Post, said the island positions in the stock pages run on a regular basis.
It sells premium positions on the bottom of the front page, the full back page and island positions in stock listings.