Island Position

Island Position

The position occupied by an advertisement on television, radio or in print that has been placed between two stories or programs. This contrasts with other ads placed between other ads.
References in periodicals archive ?
She was only in her Parris Island position for a year, though the improvements she implemented there might make it seem longer.
Costco continues to fortify its Long Island position with the recent opening in Riverhead; their eighth in the region is now under construction in Oceanside.
Rainfall patterns already vary within the region because of different factors such as island position in relation to easterly winds, topography and island size (Map 11).
The tempting pounds 55,000 guide price reflects the problems to be overcome: the installation of drainage and the lack of private parking space plus the elevated, island position of the cottage, reached by stone steps from the lane.
Islands in a sea of type: It has long been a no-no for a big city newspaper to sell an advertiser a so-called island position. That's when the ad gets surrounded by news matter, not stacked up from the bottom of the page in the traditional way.
Ithmaar is currently the lead developer of Dilmunia, a resort-style health island positioned off the northeast coast of Bahrain.
Ken Kiczales, national ad manager with the New York Post, said the island positions in the stock pages run on a regular basis.
It sells premium positions on the bottom of the front page, the full back page and island positions in stock listings.