Banner Ad

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Banner Ad

An advertisement embedded in a webpage. A banner ad is commonly at the top or the bottom on a page, but may be placed anywhere. Advertisers may pay by the number of clicks or by the number of views. A banner ad is also called a web banner. See also: CPC, CPM.
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Most games have pop-up ads or interstitial ads that disrupt the user experience.
With the addition of Leadbolt, Marmalade users will be able to integrate video and full-screen interstitial ads into their games.