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In casino category, 67% of in-apps were interstitial ads and in football, family, and race categories, 100% of in-apps were interstitial ads.
Smart WiFi Ads come in several forms: banner or interstitial ads, which combine clickable material with access to the brand's web site; promo page with triggered SMS, which sends an SMS to the user's mobile number upon clicking the ad; sponsored access, which grants customers free WiFi usage upon watching a nonskippable video, or answering a survey; and Wi-Fi rental, which provides advertisers with a branded SSID and landing page and customizable Wi-Fi experience that gives customers free 30-minute access after entering a PIN, watching a video or answering a survey.