internationalization

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internationalization

or

globalization

the expansion of a firm into foreign economies by EXPORTING, but more specifically by FOREIGN INVESTMENT in the establishment of components factories, manufacturing plants and sales subsidiaries. See MULTINATIONAL ENTERPRISE, FOREIGN MARKET SERVICING STRATEGY.

International growth provides additional sales opportunities for firms constrained by the small size of their national markets and serves to reduce their dependency on a single national market to generate profits. See STRATEGIC DIRECTION.

internationalization

see MULTINATIONAL COMPANY.
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Chapter 7 ("Internationalization and localization") helps explain the two terms.
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