internationalization

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internationalization

or

globalization

the expansion of a firm into foreign economies by EXPORTING, but more specifically by FOREIGN INVESTMENT in the establishment of components factories, manufacturing plants and sales subsidiaries. See MULTINATIONAL ENTERPRISE, FOREIGN MARKET SERVICING STRATEGY.

International growth provides additional sales opportunities for firms constrained by the small size of their national markets and serves to reduce their dependency on a single national market to generate profits. See STRATEGIC DIRECTION.

internationalization

see MULTINATIONAL COMPANY.
References in periodicals archive ?
The release makes a new development product available to the market that extends global positioning system receiver support, enhances key functions, internationalization and localization and continue growth of the mobile client in the company's ArcGIS family of products.
Savourel's highly anticipated book, XML Internationalization and Localization, was just released.
Chapter 7 ("Internationalization and localization") helps explain the two terms.

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