advertising agency

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Advertising Agency

A company that produces advertisements to promote the products of its clients. An advertising agency writes ads, targets them to the appropriate demographics, and generally shepherds their production from beginning to end. Increasingly, advertisers are using the Internet to target their products to the precise, desired demographic. See also: Marketing.
Farlex Financial Dictionary. © 2012 Farlex, Inc. All Rights Reserved

advertising agency

a business which specializes in providing various MARKETING services for firms and other organizations, particularly ADVERTISING services. Advertising agents devise, programme and manage specific ADVERTISING CAMPAIGNS on behalf of clients as well as undertaking more general MARKET RESEARCH, product and market analyses, SALES PROMOTION planning and public relations activities. See ADVERTISING COPY.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson

advertising agency

a business that specializes in providing marketing services for firms. Agencies usually devise, programme and manage specific advertising campaigns on behalf of clients. See ADVERTISEMENT, ADVERTISING.
Collins Dictionary of Economics, 4th ed. © C. Pass, B. Lowes, L. Davies 2005
References in periodicals archive ?
But as we started to move from graphics in motion to the integration of film video and computers, to an interactive agency, and now beyond, those things [did happen] in nine-year increments.
Memac Ogilvy most decorated interactive agency at Dubai Lynx 2009
Forcier is with a New York-based interactive agency and Web development company; Bissex (Web development, Hallmark Institute of Photography) created and maintains the Django community pastebin site; and Chun is a consultant specializing in software engineering and technical training.
The website has been designed by Animated Designs, LLC., Kia's interactive agency based in Westlake Village, California.
NORDIC BUSINESS REPORT-7 April 2008-LBI International AB acquires US interactive agency Special Ops Media(C)1994-2008 M2 COMMUNICATIONS LTD http://www.m2.com
Nstein Technologies will collaborate with interactive agency StudioCom to deploy its solutions with ImpreMedia.
The website, available at http://www.sutori.co.uk or http://www.sutori.com, and created by strategic interactive agency Blast Radius, is said to enable consumers to share their experiences of products or services with the community, at the same time allowing the brands or companies to respond to both positive and negative comment.
Working through interactive agency Deep Focus, HBO is buying search terms such as 'Sopranos Map' to push viewers to the site."
She also had a spell at interactive agency, Kiwi, where she was sales and marketing director.
Now Majestic has been appointed interactive agency for Nisa-Today and Sirdar.
LONDON-based media communications group Aegis said it had bought leading Polish interactive agency Hypermedia, which will become part of Aegis' fast growing digital network Isobar.
Program: Web site; Builder: Airston Homes, Centerville, Va.; Interactive agency: Direct

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