advertising agency

(redirected from Interactive agency)
Also found in: Dictionary, Thesaurus.

Advertising Agency

A company that produces advertisements to promote the products of its clients. An advertising agency writes ads, targets them to the appropriate demographics, and generally shepherds their production from beginning to end. Increasingly, advertisers are using the Internet to target their products to the precise, desired demographic. See also: Marketing.

advertising agency

a business which specializes in providing various MARKETING services for firms and other organizations, particularly ADVERTISING services. Advertising agents devise, programme and manage specific ADVERTISING CAMPAIGNS on behalf of clients as well as undertaking more general MARKET RESEARCH, product and market analyses, SALES PROMOTION planning and public relations activities. See ADVERTISING COPY.

advertising agency

a business that specializes in providing marketing services for firms. Agencies usually devise, programme and manage specific advertising campaigns on behalf of clients. See ADVERTISEMENT, ADVERTISING.

References in periodicals archive ?

As an interactive agency, we have always strived to be both innovative and creative and this year and winning the prestigious WMA award for four websites has helped us not only place ourselves in line with some top notch interactive agencies from Europe and US but also placing the region and especially Bahrain on the interactive media map," said 4SPOT co-founder Srusti Ranjan.

Agency wins major honours

Recognition as a Top Interactive Agency is an endorsement the WebMetro team is honored to receive," commented Carlos Ugalde, WebMetro CEO.

In addition to being named a Top Interactive Agency by BtoB magazine, WebMetro has been honored as one of America's Fastest Growing Private Companies by Inc.

Internet Marketing Firm WebMetro Recognized as a Top Interactive Agency by BtoB Magazine

Sapient Interactive is the largest independent interactive agency in the world--and the first of its kind, providing brand and marketing strategy, award-winning creative work, web design and development and emerging media expertise.

Sapient Named a Leading Interactive Marketing Agency by Independent Research Firm

n-tara is a full-service interactive agency that delivers interactive digital media solutions and tools that transform companies by increasing sales, decreasing costs and enhancing operations.

n-tara Expands Focus and Adds Agency Veterans

The interactive agency collaborated with Universal to concept the "U-control" navigation which is featured in the recently released HD DVDs.

Schematic Designed User Experience for HD DVDs Featured at CES 2007

The interactive agency will also be demonstrating its work on behalf of North American and European clients at booth #17.

Schematic Strengthens Leadership Team, Bolsters Strategic Services with Addition of Kurt David Kratchman and Michael Keany

LAS VEGAS -- Schematic, a full-service interactive agency, today announced the addition of Flash platform thought leader and author, Joey Lott as a Senior Software Architect to strengthen its Multimedia Platforms Group.

Schematic Bolsters Multimedia Platforms Group

LONDON & LOS ANGELES -- ITV, the UK's largest commercial broadcaster, has selected the full-service interactive agency, Schematic, to design its next-generation broadband website, to launch in the first half of 2007.

ITV Appoints Schematic for Broadband Design

com) is the leading interactive agency specializing in online customer communities and social networking for Fortune 1000 companies.

WPP and LiveWorld Announce Joint Venture for Online Community and Social Networking Marketing Services

The interactive agency created the user experience and the entire back-end infrastructure for the online social network.

Starbright World Online Community for Seriously Ill Kids Marks 10th Anniversary with Unveiling of New Web-Based Technology; Schematic Builds New Online Community for Starlight Starbright's Seriously Ill Children

com (Sony's interactive agency for products in Latin America) and Graphic Designer for the Microsoft Network Latin America on-line flagship, YupiMSN.

i.d.e.a.s. Welcomes Art Director, Efrain ``Millo'' Aldea; Studio Accelerates Growth and Adds a Little Salsa to Its Interactive Capabilities