forward integration

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Forward Integration

A business model whereby a company takes direct control of how its products are distributed. For example, a company may market its products directly to consumers rather than selling them to a retailer. Alternatively, forward integration may involve the company simply acquiring the retailer. See also: Backward integration.
Farlex Financial Dictionary. © 2012 Farlex, Inc. All Rights Reserved

forward integration

see VERTICAL INTEGRATION.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson

forward integration

the joining together in one FIRM of two or more successive stages in a vertically related production/distribution process; for example, flour millers acquiring their own outlets for flour, such as bakeries. The main motives for forward integration by a firm are to secure the market for the firm's output and to obtain cost savings. See VERTICAL INTEGRATION, BACKWARD INTEGRATION.
Collins Dictionary of Economics, 4th ed. © C. Pass, B. Lowes, L. Davies 2005
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While there are many examples, some might include functional capabilities, products and technologies, metal types, channels and geographies, backward integration, forward integration and customer segments.
Hone your strategic planning skills! With planning never more critical, these exercises can help you make informed, forward-looking decisions on your business' core competencies and ancillary opportunities. (Executive Memorandum)
[H.sub.1.]: Each of the six transaction costs, including sunk costs, marketing fit, operating fit, vertical integration, forward integration, and the number of years a business has been a part of the firm, is inversely related to a market exit decision.
Barriers to market exit

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