Mayfield joins former NFL quarterback Peyton Manning (Nationwide) and current Green Bay Packers' quarterback Aaron Rodgers (State Farm) on the field of
insurance advertising.
Instead of talking about the importance of solid insurance protection most
insurance advertising is meant to be funny or even worse is an insult to the intelligence of viewers.
(NASDAQ: TREE) has closed the acquisition of insurance comparison marketplace QuoteWizard.com, LLC, serving the online
insurance advertising market, the company said.
"By acquiring QuoteWizard, LendingTree will establish itself as a leading player in the online
insurance advertising industry, while continuing our ongoing diversification within the financial services category," said Doug Lebda, founder and CEO of LendingTree.
Insurance advertising mostly focuses on an insurer's ability to settle claims on an app in minutes or to provide a quote in 15 minutes or less.
"Our home
insurance advertising campaigns are aimed at educating customers through simple examples and scenarios in a light hearted way which focus on real life situations, as these strike a chord with consumers the most.
And while the growth in
insurance advertising started as a call for consumers to save money, the advertising has clearly shifted to turf that specialist high-net-worth providers should own: professional agents who complete thorough due diligence ("discount double-check"), policy language that is broad enough to protect against "mayhem," and experts that will make you smarter about insurance (even if you didn't attend Farmers University).
"More than a billion dollars are spent each year on auto
insurance advertising, most of which urges consumers to switch their policies to another carrier" says Mark McElroy, executive vice president of TransUnion's insurance business unit.
"More than a billion dollars are spent each year on auto
insurance advertising, most of which urges consumers to switch their policies to another carrier," says Mark McElroy, executive vice president of TransUnion's insurance business unit.
The objective of the campaign was to reinvent the face of life
insurance advertising in Pakistan by moving away from the traditional methods of advertising.
Despite being dropped from the Churchill
Insurance advertising campaign after being banned for speeding, Martin's career goes from strength to strength.
