focus

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focus

  1. a term used to describe a firm's concentration on a single or limited range of business activities. By focusing on a ‘core activity’ the firm is better able to reap the benefits of SPECIALIZATION and access ECONOMIES OF SCALE, increase its MARKET SHARE and concentrate management's attention and capabilities on ‘what they know best’. On the debit side, however, over-specialization may make the firm vulnerable to cyclical and secular downturns in demand while limiting opportunities for achieving long-run growth. See HORIZONTAL INTEGRATION, COMPETITIVE STRATEGY. Contrast DIVERSIFICATION.
  2. a means of organizing production. See PRODUCT-FOCUSED LAYOUT.
  3. a means of conducting market research by the use of ‘focus groups’. See MARKETING INTELLIGENCE.
  4. competing in (‘targeting’) one MARKET SEGMENT only (also known as niche targeting or marketing.) See CONCENTRATED MARKETING or TARGETING STRATEGY, DIFFERENTIATED MARKETING or TARGETING STRATEGY.

focus

a term used to describe a firm's concentration on a single or limited range of business activities. By focusing on a ‘core activity’, the firm is better able to reap the benefits of SPECIALIZATION and access ECONOMIES OF SCALE, increase its MARKET SHARE and concentrate management's attention and capabilities on ‘what they know best’. On the debit side, however, over-specialization may make the firm vulnerable to cyclical and secular downturns in demand while limiting opportunities for achieving long-run growth. See HORIZONTAL INTEGRATION, DIVERSIFICATION.
References in periodicals archive ?
Information Builders provides solutions for business intelligence (BI), analytics, data integration, and data quality that help drive performance improvements, innovation, and value.
Information Builders has added a range of improvements to its WebFocus BI (business intelligence) platform that will make it more appealing to ISVs and other providers that want to offer it as a cloud service, the company announced Monday.
The closed-loop BI application is based on WebFOCUS Maintain from Information Builders (ibi.
19 -- Marlabs announced that it has partnered with Information Builders, an independent provider of business intelligence solutions, to launch GridInsight, a smart grid data monitoring and analytics system.
Business intelligence (BI) solutions provider Information Builders announced on Tuesday that US community college Houston Community College (HCC) developed an institutional dashboard in two months using the Information Builders WebFOCUS platform, in conjunction with its consulting and education services.
Information Builders, the independent leader in operational business intelligence (BI) systems, today announced that Siemens has chosen WebFOCUS as its global front-end BI solution for new reporting applications and will add the BI platform to its list of standard platforms.

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