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In the context of general equities, keeping an activity within the firm. For example, rather than go to the marketplace and sell a security for a client to anyone, an attempt is made to find a buyer to complete the transaction within the firm. Although a listed trade must be taken to the floor of the stock exchange, matching supply with demand within the confines of the firm results in higher commissions for the firm.


1. The business practice of implementing a certain project, sometimes outside a company's specific expertise, using the company's own staff and resources.

2. In hiring practices, referring to the promotion of a company worker to a higher position rather than finding someone outside the company to fill the vacancy. See also: Outsourcing.