Identified Renewal

Identified Renewal

A renewal of a subscription to a publication in which the renewal card contains a code identifying the subscriber. An identified renewal may be entered more accurately into the publication's system and takes less time than manually entering the subscriber's information all over again.
References in periodicals archive ?
A background economic report identified renewal as the only way to maintain the CBD's retail share of the metropolitan region at 55% over a twenty-year period, which meant substantial retail growth given the high anticipated metropolitan economic expansion.
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