Ideal Point Model

Ideal Point Model

A theory of how a consumer makes purchase decisions. According to the ideal point model, a consumer buys a product based on how closely it fits with the consumer's attitude of how the product "should" be. For example, given two brands of peanut butter with similar labels, prices and so forth, a consumer will buy the brand that conforms (or is thought to conform) most to what the consumer thinks peanut butter should taste like.
References in periodicals archive ?
Chinglai and Kwangsun first put forward the idea of Technique for Order Preference by Similarity to Ideal Solution (TOPSIS), which is the basis of the ideal point model. The center part of the ideal point model is that the best choice from all units is the one which is closer to the ideal point and further from the anti-ideal point [27].
The ideal point model discussed in this text pursues the maximum output under the minimum investment, which is achieved by improving the aggressive type based on the core of efficiency.
From analyzing the problems of the traditional CCR model and researching into the ideal point model, we can achieve the assumption of the new improved model by combining cross efficiency value under the condition of ideal point with that of anti-ideal point.