Internet

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Internet

a global ‘web’ of COMPUTER networks which use the same agreed ‘protocols’ (agreed methods of communication). The WORLD WIDE WEB (www or ‘the web’) is a vast collection of computers able to support multi-media formats and accessible via web-browsers' (search and navigation tools). Data stored in these computers (‘servers’) is organized into pages with hypertext links, each page having a unique address.

Connection to the web usually requires access to a personal computer, a modem and a telephone line, although it is now possible to receive television-based Internet services.

The Internet is increasingly used by businesses for the conduct of electronic commerce (E-COMMERCE, for short), and has thus provided a new powerful alternative means to conventional distribution channels of selling goods. See MARKET.

In 2004 around 9 million households in the UK owned personal computers with some 7 million of these using the Internet. The number of people worldwide using the Internet is estimated at 300 million and rising rapidly. See CUSTOMER RELATIONSHIP MANAGEMENT.

Internet

a global ‘web’ of COMPUTER networks that use the same agreed ‘protocols’ (agreed methods of communication). The WORLD WIDE WEB (www or ‘the web’) is a vast collection of computers able to support multimedia formats and accessible via ‘web-browsers’ (search and navigation tools). Data stored in these computers (‘servers’) is organized into pages with hypertext links, each page having a unique address.

Connection to the web usually requires access to a personal computer, a modem and a telephone line, although it is now possible to receive television-based Internet services.

The Internet is increasingly used by businesses for the conduct of electronic commerce (E-COMMERCE, for short) and has thus provided a new powerful alternative means to conventional distribution channels of selling goods. This has helped many smaller firms to break into markets previously dominated by large companies.

See BARRIERS TO ENTRY.

References in periodicals archive ?
1% of IAB's outstanding common stock from an IAB shareholder for USD 19.
An international Governing Board of renowned Arab and non-Arab educators and policymakers sets and oversees the implementation of the general policy of IAB.
The SafeFrame solution will advance the cause of better measurement, ensuring that a solution for cross-media comparability - the opportunity to see an ad - can be measured," said Sherrill Mane, Senior Vice President, Research, Analytics and Measurement, IAB.
From the invention of our world-class Annual Leadership Meeting to the organization of our Investment and Relations team, from his reconfiguring of the relationship with IAB Europe to the growing of our relationships with multiple key member companies, his guidance has been wise and his work vital.
Right now, here in Australia and globally, mobile advertising is one of the most exciting and explosive growth sectors in all media and technology," said Paul Fisher, CEO, IAB Australia.
The IAB concentrates on research and promotion for mobile while the operators remain committed to the Mobile Marketing Association (MMA).
Van Ullen will now oversee member relations, using her broad knowledge and understanding of IAB to attract and retain members with new programs and services that enhance the member experience and elevate the industry at large.
The Mobile Rising Stars ad units are already operational in the mobile marketplace and growing in usage," said Peter Minnium, Head of Brand Initiatives, IAB.
Digital media captures consumers' imaginations, and marketers increasingly turn to interactive advertising to successfully speak to their customers," said Sherrill Mane, Senior Vice President, Research, Analytics & Measurement, IAB.
As part of the site's offerings, IAB is also introducing the "IAB Mobile Developer & Agency Directory," a database for finding vendors that can help develop a mobile strategy and more fully leverage mobile for marketing and advertising efforts.
We call on the entire ecosystem to do for digital video ad formats what we have done for display and mobile advertising through the Rising Stars program," said Randall Rothenberg, President and CEO, IAB.
The basic statistics of the transactions in the first and second sessions at the IAB are as follows: