Housewife Time(redirected from House Wife Times)
The late morning through the mid-afternoon on weekdays. The largest demographic of television viewers during this time are housewives, or at least are women over 16. Because housewives generally are responsible for cooking, cleaning and child-rearing, commercials during housewife time may often be geared toward these activities.
Farlex Financial Dictionary. © 2012 Farlex, Inc. All Rights Reserved