Horizontal Market


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Horizontal Market

1. The market for a product that is used in a wide number of industries. For example, the market for utilities may be considered horizontal because nearly every person and every industry needs electricity and water. Horizontal markets may be considered more stable than vertical markets.

2. The market for a product that complements or substitutes the market for another product. For example, cake and ice cream have horizontal markets because they appeal to the same people, who often buy them together.
References in periodicals archive ?
Consumer goods makers have vertical as well as horizontal market shares and have strong incentives to increase both.
Horizontal market participants often attempt to meet enough of the different needs of vertical markets to gain a presence in the vertical market.
Adding these measures of vertical market power to the usual metrics for horizontal market power will improve the competition agencies' predictive powers.
The new report, "Mobile Linux: Bringing License-Free Operating Systems to Smartphones and Mid-Tier Devices," found that the most fundamental issue that has plagued the growth of commercial Linux in this space -- vertical and horizontal market fragmentation -- has shown signs of being alleviated, both by growing collaboration between industry initiatives, and by the introduction of complete solutions such as the Trolltech-led GreenSuite, and ALP from ACCESS.
is a market and solutions development company dedicated to advancing mobile and wireless enterprise computing within select vertical and horizontal market segments.
Through diversification into horizontal markets, SinglePoint is building its portfolio by acquiring an interest in undervalued subsidiaries.
The GoToMarket team offers a unique blend of technical and business skills combined with decades of experience marketing disruptive technical innovations across global vertical and horizontal markets.
His depth and breadth of experience in the vertical and horizontal markets will be a major enhancement to our already strong capabilities in New York.
However, In-Stat/MDR projects that as Tablet PC prices come down over the next few years, and Tablet PC software offerings increase, interest in horizontal markets will rise.
FCIA working groups focus on specific aspects of the technology, targeting both vertical and horizontal markets including storage, video, networking and SAN management.
This new relationship further enhances our ability to meet the specialized needs of vertical and horizontal markets as well as maximize the efficiencies and productivity gains resulting from access to mobile applications via the enhanced Sprint Nationwide PCS Network.
The unit will focus on building technological solutions for vertical industry segments, including retail, as well as the horizontal markets, including electronic commerce, accounting, enterprise resource planning, customer management, document management, imaging and work flow management.

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