Hook

(redirected from Hooking Up)
Also found in: Dictionary, Thesaurus, Medical, Legal, Acronyms, Idioms, Encyclopedia, Wikipedia.

Hook

1. In marketing, a tool that arouses interest in an advertisement or in a product.

2. Informal; to steal or defraud.
References in periodicals archive ?
In summary, we predicted that hooking up among new students, both women and men, would be positively associated with permissive sexual attitudes (Hypothesis 1) and descriptive social norms (Hypothesis 2).
Descriptive social norms for hooking up were assessed with a single item adapted from Fielder and Carey (2010): "What percent of students would you say hook up at [school name]?
About 37% (n = 50) of the sample reported hooking up during the transition to college.