Hook

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Hook

1. In marketing, a tool that arouses interest in an advertisement or in a product.

2. Informal; to steal or defraud.
References in periodicals archive ?
Descriptive social norms for hooking up were assessed with a single item adapted from Fielder and Carey (2010): "What percent of students would you say hook up at [school name]?" Possible responses ranged from 0 to 100%.
About 37% (n = 50) of the sample reported hooking up during the transition to college.
We hypothesized that new students who hooked up, both women and men, would endorse more sexually permissive attitudes (Hypothesis 1) and perceive hooking up as more common on campus (Hypothesis 2) than those who did not hook up.