Hook

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Hook

1. In marketing, a tool that arouses interest in an advertisement or in a product.

2. Informal; to steal or defraud.
References in periodicals archive ?
We also expected that women who hooked up during the transition to college would be more likely to report unwanted sex during this transition than men (Hypothesis 4).
As in past studies of students more generally, we found that new students who hooked up had more sexually permissive attitudes (e.
The present results suggest that although similar proportions of women and men hooked up, women were disproportionately affected by the potential for a negative social reputation as well as the actual experience of unwanted, possibly coercive sex.