High-Context Culture

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High-Context Culture

A culture in which a great deal of emphasis is placed upon the context, tone or circumstance of words used in addition to the meaning of the words themselves. For example, suppose one says, "I am fine," in response to the question, "How are you?" In a high-context culture, it should not necessarily be assumed that one is doing fine and that no further query needs to be made. Confusing cultural signals between a high-context and a low-context culture can create significant misunderstandings in both business and politics.
References in periodicals archive ?
This phenomenon is commensurate with the perspective of China as a high context culture and the U.
Vietnamese managers also appreciate open communication and being positive, which is surprising given that Vietnam is a high context culture.
Even though the denotative pattern is easily accessible, clear, and unambiguous, it nonetheless presents some inadequacies if the message is decoded by a person belonging to a high context culture.
For example, interviewees from a high context culture may need to practice stating their qualifications in a direct and detailed way.
The high context culture relies on the contextual cues while the low context cultures rely on words to communicate.
Everyone knows not to do this" is a valid claim for a high context culture where rules are implicit and rarely, if ever, broken.
China is a high context culture, it focuses more on the value of relationships, social hierarchies, and less explicit communication.
Additionally, an important finding in our study is that even though individuals from high context cultures are significantly less certain about communication overall, neither CA nor SPCC is predictive of communication certainty in either intracultural or intercultural relationships for those from high-context cultures.
Because of the strength of the relationship or connection, the communication is understood through implication and less is communicated in an explicit manner" For example, in high context cultures, a company's management team might communicate with its employees a hit more vaguely, allowing and trusting individuals to interpret their meaning.
This finding supports the notion that high context cultures will produce higher levels of CA.
High context cultures, on the other hand, derive meaning from the context rather than the actual words.
Japan and Saudi Arabia have entirely different languages yet the way in which language is used is similar, they are both high context cultures.
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