High-Context Culture

(redirected from High Context Cultures)

High-Context Culture

A culture in which a great deal of emphasis is placed upon the context, tone or circumstance of words used in addition to the meaning of the words themselves. For example, suppose one says, "I am fine," in response to the question, "How are you?" In a high-context culture, it should not necessarily be assumed that one is doing fine and that no further query needs to be made. Confusing cultural signals between a high-context and a low-context culture can create significant misunderstandings in both business and politics.
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Additionally, an important finding in our study is that even though individuals from high context cultures are significantly less certain about communication overall, neither CA nor SPCC is predictive of communication certainty in either intracultural or intercultural relationships for those from high-context cultures.
"Because of the strength of the relationship or connection, the communication is understood through implication and less is communicated in an explicit manner" For example, in high context cultures, a company's management team might communicate with its employees a hit more vaguely, allowing and trusting individuals to interpret their meaning.
Companies setting out to do the same should take a cue from high context cultures and leave room for interpretation.
In high context cultures, communication is mostly indirect with very little explicit messages and words.
Italy's cultural diversity, regional identity, and linguistic plurality form a sort of cultural syncretism capable of comprehending the tenets and the necessary characteristics of low context and high context cultures. It may very likely constitute the missing link for bridging the gap of missignification (3) between the East and the West, between the North and the South.
For instance, most Asian countries are classified by Hall as having high context cultures, in which nonverbal cues are used to ascribe meaning.
High context cultures rely primarily on non-verbal communication (Simintiras and Thomas 1998), often drawing conclusions from informal interactions and other non-verbal variables such as values, status, and associations (Keegan 1989).
And I also knew that many stage 1 and stage 2 errors happen when people from low and high context cultures interact, especially when conditioned behaviors and evaluations are transferred to a new situation without delaying reactions.
Uncertainty reduction and predictability of behavior in low and high context cultures: An exploratory study.
High context cultures, on the other hand, derive meaning from the context rather than the actual words.
Japan and Saudi Arabia have entirely different languages yet the way in which language is used is similar, they are both high context cultures. These chapters are not really essential to the importance of this book.
As Augsburger (1992) maintains, the concept of "face" in high context cultures is very closely tied to the concepts of honor, shame, and obligation.
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