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disguised price risea decrease in the quantity or quality of a good or service sold at an unchanged price. Suppliers may reduce the quantity or quality of a good in order to improve unit profit margins or contain cost increases, but need to be mindful of consumers' reactions to these moves once they have become aware of the situation.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson