Hidden Camera Technique

Hidden Camera Technique

The practice of filming real users of a product describing their feelings. These feelings are unrehearsed and usually describe what the person actually believes about the product. This footage may be edited together to form a hidden camera commercial, which attempts to portray public support for a product.
References in periodicals archive ?
The hidden camera technique was used to sharp effect adding to the seediness of it all.
The concept of having a legal team review every hidden camera request is relatively new to some news organizations, but Marash said it's not new at ABC, whose shows "PrimeTime Live" and "20/20" are considered the most frequent practitioners of the hidden camera technique.
That comes as no surprise since it's made by pioneering film-maker John Downer and his team, the world's canniest exponents of hidden camera techniques.