Thus much of that hiring would have to occur through personal referrals rather than help wanted advertising
"Chicago Tribune and the rest of the newspaper industry face the same challenges with shifts in help wanted advertising
, and we are taking the lead on reinventing the way we present our job listings," Ellen Glassberg, the paper's director of recruitment advertising, said in a statement.
Help wanted advertising
in The Oregonian also increased, another sign of a healthy job market.
"Although help wanted advertising
is improving month-over-month, and pre-prints year-to-date are delivering strong growth, other advertising categories are not meeting the aggressive plans we had for the year," said Jack Fuller, president of Tribune Publishing.
A surprising aspect of this employment report is that is does not match with a number of other recent labor market indicators, such as declining unemployment insurance claims and an improvement in help wanted advertising
. One possible explanation for the difference in the employment survey and unemployment insurance claims is that the slowing in layoffs is not being offset by stronger hiring.
A scan of help wanted advertising
clearly indicates the need for employees with computer technology skills.
Both employment and help wanted advertising
grew, and some employers reported a shortage of qualified workers.
Newspapers are holding their own against the Internet in the battle for help wanted advertising
, for now.
The company said higher newsprint prices and continued weakness in local retail and help wanted advertising
held back segment profits during the quarter.
The Conference Board announces a jump in the Help Wanted advertising
index for November, suggesting that the job market may be returning to life.
Also reporting scores of 25 or below are Washington, Dallas, Milwaukee, Miami, Los Angeles, New York and Baltimore -- places that apparently have lost huge chunks of help wanted advertising
over 15 years.
"Help wanted advertising
in the smaller markets is sort of self-sustaining," he says.