Heavy Users

(redirected from Heavy User)

Heavy Users

The segment of consumers that consumes the most. For example, if 10% of all widget users buy 90% of all widgets, these are considered the heavy users for widgets. In general, about one-third of consumers of a product are the heavy users. Marketers may target heavy users to maximize their use of the product.
Mentioned in ?
References in periodicals archive ?
00% Heavy user Count 282 418 % within Internet usage 28.
Nunn said that he was a heavy user and that he planned to share it with friends.
Brian Greig, defending, said McVey had become a heavy user of cannabis after an accident at work smashed two of his vertebrae when he was in his 40s.
Pay-as-you-go suits me because I only tend to use my mobile for social calls so I am not a particularly heavy user.
Jones said he was a heavy user of cannabis but had no intention of selling the drugs.
Hence, a larger bag can drive incremental volume for the industry while remaining especially attractive to the critical heavy user segment that dominates overall category activity.
Heavy user male respondents in the 35-44 years-of-age category amounted to 17 percent.
67), and the moderate reward program is the most cost-effective with the heavy user ($3.
While no one would label Diet Coke as a niche product, the fact is that it has a heavy user profile much like the other niche products currently sold by Beverages Direct.
Because the information-technology industry is a heavy user of leased equipment and vendors, Chubb extended the policy's standard liability coverage to these segments.
A heavy user is defined as anyone whose number of visits over the 2-year sampling period was one or more standard deviations above the group mean, which equates to 8 or more visits.
Mary Reynolds, a heavy user of the family product, died of abdominal cancer one month before her 45th birthday.