Health Care Marketing

(redirected from Healthcare Marketing)

Health Care Marketing

The process of advertising hospitals, medical offices, pharmaceuticals and so forth. Health care marketing has been controversial in the past (especially with regard to pharmaceuticals), but it can help the health care industry remain profitable. It uses many of the same strategies and tactics that other types of marketing use.
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References in periodicals archive ?
M2 PRESSWIRE-August 30, 2019-: Healthcare Marketing & Communications Market Analysis and Forecast 2019-2025: UDG Healthcare, Symphony Technology Group, PAREXEL International Corporation, Experian, IMS Health Holdings, NexgenRx
M2 EQUITYBITES-July 29, 2019-Legato Healthcare Marketing Acquires Fresh Digital Marketing to Expand Digital Offerings
Chapel Hill, NC, August 09, 2018 --(PR.com)-- Dan Dunlop, principal of Jennings, the North Carolina-based healthcare marketing agency, has been selected to serve as a judge for the 2018 WEGO Health Awards.
Omnicom Health Group is a healthcare marketing and communication company and part of Omnicom Group Inc (NYSE:OMC).
Given this situation, how will HCPs input innovation to their healthcare marketing strategy?
This textbook is for students in healthcare administration and healthcare marketing programs, as well as students in business administration programs with a healthcare marketing component.
The subscription newsletters are: Healthcare Advertising Review, Health Care Strategic Management, Profiles in Healthcare Marketing, and Hospital Materials Management.
HCPro said the acquisition broadens its reach to healthcare marketing professionals and the healthcare executive-level suite, also known as the C-Suite.
Coverage includes an overview of marketing and its applications to healthcare; the nature of healthcare markets, the consumers who populate them, and the factors that influence the demand for health services; practical aspects of healthcare marketing; managing and supporting the marketing process in healthcare; and the future of the field.
and Health Management Solutions Inc., two divisions of HealthSTAR Communications, a leading healthcare marketing services network, have signed expansion deals that more than double their combined presence at Westport View Corporate Center, located at 8 Wright Street in Westport.
Gregg was the head of a healthcare marketing and consulting firm.
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