Health Care Marketing

Health Care Marketing

The process of advertising hospitals, medical offices, pharmaceuticals and so forth. Health care marketing has been controversial in the past (especially with regard to pharmaceuticals), but it can help the health care industry remain profitable. It uses many of the same strategies and tactics that other types of marketing use.
References in periodicals archive ?
Written from the standpoint of a health care marketing professional, this reference work is appropriate for undergraduate and graduate coursework in health care marketing or health care strategy.
One key aspect of international health care marketing is recognizing overlooked opportunities.
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