durable good

(redirected from Hard good)

Durable Merchandise

Consumer products designed and intended to last longer than three years. Some examples of durable merchandise, such as cars, are expensive, while others, such as forks and knives, are not. Companies that produce durable merchandise can be volatile, as their profits fluctuate according to how often their customers need more of their products. Durable merchandise is also called consumer durables or durable goods.
Farlex Financial Dictionary. © 2012 Farlex, Inc. All Rights Reserved

durable good

a CONSUMER GOOD, such as a motor car, and CAPITAL GOOD, such as a machine, that is used up over relatively long periods of time rather than immediately.

Contrast NONDURABLE GOOD.

Collins Dictionary of Economics, 4th ed. © C. Pass, B. Lowes, L. Davies 2005
References in periodicals archive ?
It enables the customer to fully utilize all the features of the hard good they've purchased.
PHILIPPINE exporters of garments and hard goods expect their sales to grow by 5 percent this year to about $1 billion, as more foreign companies start to either put up or expand their respective operations in the country.
Maine Oxy is a leading distributor of industrial, medical and specialty gases, and hard goods including welding and cutting equipment, supplies and accessories.
Some folk work hard goods to acquire, To gain more material possessions they are fired, With little time left for families and friends, Working long hours all the time the Lord sends.
According to SIA, independent manufacturers now make up roughly 5 percent of the hard goods market.
Breaking down the home business, Ullman said soft home is doing "exceedingly well," while hard goods have been "softer," with furniture and window coverings performing the weakest.
"ANOTHER RETAILER HAS HARD GOODS IN THEIR STORE AND WANTS TO USE IT TO DRIVE HARD GOODS."
MINNEAPOLIS, MN--3M, a global consumer packaged goods leader and supplier of a diverse set of packaging software, hard goods and services, and Deloitte Consulting LLP, one of the world's leading professional services firms, today announced a strategic alliance to jointly offer first-to-market software and services to CPG companies.
Six Sigma is a statistically based method aimed at reducing variation and eliminating defects in a process--whether that process is producing hard goods or answering customer inquiries.
On pages 36 and 37 he read about how in 2002, Memphis, Tenn.-based advertising agency Chandler Ehrlich developed an audacious branding campaign for ProSource One, a national distributor and marketer of chemical products, seed and hard goods for the golf, turf and ornamental industries.