Hard Side

Hard Side

An informal term for the financial and operational issues a company faces in trying to remain in business. It contrasts with the soft side, which refers to customer care and relationship management.
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References in periodicals archive ?
We have 10 or so games left and if we keep playing like that we will be a very hard side to play against.
In 2018, China will continue the same strategy, but further soften its soft side while hardening its hard side, MAC Minister Chang Hsiao-yeh recently said.
It's true that Stoke are a hard side to catch right but they look to have more matchwinners than the Toon who are still stuttering through games in our view.
They have become a hard side to beat, while Bohemians have again punched above the weight of their wage structure.
They'll be a hard side to beat but we'll hopefully have the support of the nation behind the players and it's a hard thing to win away from home, and I think if Australia do win they'll have to play some outstanding cricket to do so.
To lose two of our leaders so early in the game was a big blow, but we showed a lot of character to regroup and it was a great result for us in the end against a hard side to beat.
They are a hard side to come back against once you go 1-0 down.
If we play like that, we're quite a hard side to play against.
We go their in excellent spirits after the 6-1 win over Bedworth but they are notoriously a hard side to beat at home.
Curzon Ashton were still dangerous from set plays and are a hard side to beat, but we matched them and should have won it late on.
The luggage containing the locked, gun case/box can be any type, hard side or fabric and the traveler should use the deservedly maligned TSA approved locks on this "outer" luggage.