hard sell

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Hard Sell

An advertisement that aggressively commands attention and strongly encourages the target to purchase the product. For example, a hard sell commercial may simply state repeatedly, "Buy Smith's soap." A hard sell contrasts with a soft sell, which is less demanding.
Farlex Financial Dictionary. © 2012 Farlex, Inc. All Rights Reserved

‘hard sell’

a forceful and robust approach to marketing a BRAND or product. This style of ADVERTISING or PERSONAL SELLING can sometimes be successful in convincing undecided buyers. See ‘SOFT SELL.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson
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