"I've got a few people looking after me and they are looking around but I don't have any hard offers
from other clubs yet."
But transforming that interest into hard offers
from people who have the cash is a different thing.
These execs say that it's become a question of taking an offer on the table in London, rather than waiting for other expressions of interest to turn into hard offers
, because it's not known whether those interested distribs will leave Mifed early or even be there at all.
Clydebank's business adviser David Low said: "We are still speaking to a number of people who voiced an interest in buying the club, although we have no hard offers
However, they are testing pricing and packaging as well as different offers--bill-me, hard offers
Most of its #10 mailings feature long letters (at least four to six pages), lift letters, BREs and order cards with hard offers
. Some versions include sample issues or a buckslip or two.
Because multi-national lists are assembled on a market-by-market basis over a period of time - incorporating both soft and hard offers
- "response rates can be misleading, if taken at face value," Mike Manning warns.
One old friend used to call his hard offer
, "Our newsletter costs $242 and is worth every dime"
However, if you don't think you can convert or handle a large number of leads, you'd be best off making a hard offer