Horizontal Marketing System

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Horizontal Marketing System

An agreement between two or more companies at the same level in the supply chain to work together on marketing for the good of all parties. For example, two retailers in different areas (which therefore are not competing directly) may pool their marketing resources so as to help each other in their respective locations. See also: Synergy.
References in periodicals archive ?
'However, it is very difficult to avoid unserviceable auto parts as a part of HMS because internationally it is a norm to consider unserviceable auto parts as a part of HMS and these parts have completed their life and remains unusable in the automobiles,' the association explained.
Duncan's sister ship HMS Defender deployed from Portsmouth yesterday to head to the Asia Pacific region.
HMS MONTROSE covers an operating area of some 19,000 nautical miles.
She started life as minesweeping sloop, HMS Sir Bevis, named after an Epsom Derby winner, and was launched on the Clyde in May, 1918.
This acquisition is expected to have a limited impact on HMS's sales and earnings per share in 2019.
At Scotstoun today, the ships sponsor, Lady Peach, officially named HMS Tamar by pressing a button to smash a bottle of Camel Valley Cornwall Brut against the hull in recognition of the ship being affiliated to Cornwall.
"It is utterly wrong that this government has decided to ignore the legitimate claims of this wonderful city." Army veteran Paul Doyle, from Salford, has launched the petition, which calls on Defence Minister Gavin Williamson to rename one of the ships HMS Manchester.
Last month HMS Tyne monitored a Russian frigate as it passed through the English Channel.
Conclusion: Customization of HMS improves the quality of EMRs but there may be other factors effecting EMR quality besides customization of HMS.
Positively the ratings reflect HMS's leading market position, strong customer base, healthy liquidity and stable fundamentals of the oil industry.
The purchase agreement was finalized on July 1, 2018, and represents the fifth acquisition by HMS since 2014.
This information is such that HMS Networks AB (publ) is required to disclose pursuant to Nasdaq Stockholm's Rulebook for Issuers.