gross profit margin

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Gross profit margin

Gross profit divided by sales, which is equal to each sales dollar left over after paying for the cost of goods sold.

Gross Profit Margin

A measure of how well a company controls its costs. It is calculated by dividing a company's profit by its revenues and expressing the result as a percentage. The higher the gross profit margin is, the better the company is thought to control costs. Investors use the gross profit margin to compare companies in the same industry and well as in different industries to determine what are the most profitable. It is also called the profit margin or simply the margin.

gross profit margin

A measure calculated by dividing gross profit by net sales. Gross profit margin is an indication of a firm's ability to turn a dollar of sales into profit after the cost of goods sold has been accounted for. Also called gross margin, margin of profit. Compare net profit margin. See also return on sales.

Wall Street Words: An A to Z Guide to Investment Terms for Today's Investor by David L. Scott. Copyright © 2003 by Houghton Mifflin Company. Published by Houghton Mifflin Company. All rights reserved. All rights reserved.

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If quarterly reported gross profit margins are greater than or less than last year's actual annual gross profit margins, this is evidence of earnings management.

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The budget can be enhanced to better explain variances by including additional items in the budget, such as: optimum capacity (in units), capacity utilization percentage, fixed cost of sales, fixed cost of sales per unit, variable cost of sales, variable cost of sales per unit, unutilized capacity cost, gross profit margin before unutilized capacity costs (the normal gross profit margin that the business would expect to achieve at optimum capacity utilization), and gross profit margin of unutilized capacity costs (the impact of unutilized capacity costs on the total gross profit margin).

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