Greenwashing


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Greenwashing

A slang term for a situation in which a company takes token steps to be more environmentally conscious, but advertises its steps in such a way as to make them appear more significant than they are. For example, if a company places recycling bins next to its trash cans but does nothing to curb its corporate jet use, it may greenwash its decisions by playing up the recycling bins.
References in periodicals archive ?
Kari Klaus, CEO and founder of Viva Green Homes in Arlington, Virginia, a national listing portal exclusively for "eco-friendly" homes, says "greenwashing is a growing problem -- clearly there's a desire to jump on the train and use buzzwords" like "green," "sustainable" and "high efficiency," too often with little to back up the claims.
Far from "greenwashing," the Murphy home will be "net zero/net positive," meaning that it will produce as much energy as it uses and probably even more.
Our goal is to provide useful, timely, and accurate information for everyone who wants to learn more about real leadership and greenwashing in the green building sector.
However, our studies and others (Lyon and Maxwell, 2006) suggest that with higher financial benefits may also come greater potential for corporate gamesmanship in the form of greenwashing. Greenwashing may cause corporate disclosures to be flawed, thereby creating an uninformed and often cynical consumer.
AUSTIN, Texas -- To ensure that its green cleaning products are not guilty of greenwashing, Whole Foods Market Inc.
"While Americans feel better about the economy, many are wary of the 'greenwashing' concept that gives companies a chance to cash in on consumers who want to help the planet but are confused by all the eco-friendly jargon."
Dear EarthTalk: I hear the term "greenwashing" a lot these days but am still not sure exactly what it means.
The section on 'greenwashing' is informative and useful, especially the illustrations of eco-labels.
"Being wary of greenwashing when beginning the branding process at any company ensures transparency within the organisation, which, in turn, reflects in the public image of the organisation.
Congratulations on an amazing film that actually identified an enormous problem while proposing an achieveable solution - without any of the greenwashing that I saw in many other country's efforts.
Marketing is a powerful motivator for embarking on a greening plan and it is important to remember that the key to combating greenwashing is integrity.
Green groups accused London of facilitating corporate "greenwashing" of "one of the dirtiest companies on earth" and vandalized several BP billboards with well-placed splashes of oil.