Greenwashing


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Greenwashing

A slang term for a situation in which a company takes token steps to be more environmentally conscious, but advertises its steps in such a way as to make them appear more significant than they are. For example, if a company places recycling bins next to its trash cans but does nothing to curb its corporate jet use, it may greenwash its decisions by playing up the recycling bins.
References in periodicals archive ?
Greenwashing is not new; it will continue as long as there are both absolute and positional benefits to be derived.
Be wary and independently evaluate vendor green claims for greenwashing.
El termino greenwashing fue acunado por Jay Westerveld, un biologo norteamericano que en 1986 denuncio con este neologismo a los hoteles que colocaban tarjetitas en los lavabos solicitando a sus huespedes que colgaran las toallas usadas en el bano, para evitar asi que la recamarera recogiera la toalla y la mandara a lavar con la escasisima agua de la region, haciendo uso de detergentes no biodegradables y blanqueadores de alta toxicidad.
I am hoping that governments will crack down on greenwashing and give environmental credentials more meaning," she said.
Greenwashing can result in a number of consequences, including spending your money on products that don't do what they promise, supporting companies that degrade the environment, and disillusionment in the sustainability movement.
Most cases of greenwashing we find are cases of overstatement or exaggeration, not outright falsehoods," McDougall said, adding that he worries cynicism will keep consumers' from making environmental change.
The study suggests that greenwashing is becoming more pervasive with increasingly significant consequences for both well-intentioned consumers and for the marketplace.
Without a demonstrated foundation of green commitment, the paper said credit unions run the risk of a backlash from environmental groups, who watch for unsubstantiated or inflated promotion of green efforts-also known as greenwashing.
Part of being authentic is not falling into the trap of greenwashing.
greenwashing and that some marketers are exploiting consumers' demand for third-party certification by creating fake labels or false suggestions of third-party endorsement," he added.
The term greenwashing was coined more than 20 years ago in an essay about the hotel industry's practice of placing placards in rooms asking guests to consider reusing towels to reduce water use and ostensibly save the planet.