Greenwashing(redirected from Greenwashed)
Also found in: Dictionary, Idioms, Encyclopedia.
A slang term for a situation in which a company takes token steps to be more environmentally conscious, but advertises its steps in such a way as to make them appear more significant than they are. For example, if a company places recycling bins next to its trash cans but does nothing to curb its corporate jet use, it may greenwash its decisions by playing up the recycling bins.
Farlex Financial Dictionary. © 2012 Farlex, Inc. All Rights Reserved