Greenwashing

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Greenwashing

A slang term for a situation in which a company takes token steps to be more environmentally conscious, but advertises its steps in such a way as to make them appear more significant than they are. For example, if a company places recycling bins next to its trash cans but does nothing to curb its corporate jet use, it may greenwash its decisions by playing up the recycling bins.
References in periodicals archive ?
For consumers, the best way to avoid getting "greenwashed" is to be educated about who is truly green and who is just trying to look that way to make more money.
Explaining to her students that several countries 'greenwashed' their presentations, implying that everything was being carried out in a sustainable fashion, Kylie tated that 'the UAE was the exception'.
When greening your law firm, there are actions you can take to ensure that you do not greenwash and are, in turn, not greenwashed as you implement your green procurement policy.