Greenwashing

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Greenwashing

A slang term for a situation in which a company takes token steps to be more environmentally conscious, but advertises its steps in such a way as to make them appear more significant than they are. For example, if a company places recycling bins next to its trash cans but does nothing to curb its corporate jet use, it may greenwash its decisions by playing up the recycling bins.
References in periodicals archive ?
F-K's Greenware volume grew sufficiently to dedicate a line at Hazleton to PLA full time.
"Just so they don't buy it thinking they have a traditional pot, then show it to a friend back home who knows pottery only to discover that they have greenware. That kind of disappointment can hurt all pottery from a pueblo," he says.
As Edmund de Waal outlines in his book The White Road, makers in Europe in the 18th C struggled to build furnaces capable of achieving temperatures high enough to melt kaolinitic clays to a glassy state: this hindered the production of a true porcelain which could match the greenwares and blue-and-white wares being imported from China.
Even when greenware feels dry, there is still water between the clay particles.
Students used underglaze for fine detail while the clay was still in the greenware state and, after all the projects were carefully dried and bisque fired, a final coat of clear glaze was applied to each piece before a final trip to the kiln.
It was a first for me to exhibit greenware but I felt a little better about my carbon footprint and was intrigued by the concept of a work's permanence being up to the patron and not the artist.
Her favourite underglazes, which Rowe heavily relies on due to their ability to keep their vibrancy in a one-fire process are Leslie Ceramic Supply Company underglazes developed by John Toki specifically for greenware.
She taught ceramics in her private studio in Eugene, specializing in porcelain figurines and manufactured ceramic paints, glazes and greenware. She later became a licensed securities salesperson.
I require that their finished greenware pots be at least 8" (20 cm) tall.
With a dignified and graceful outward appearance, the jar has a hard greenware, translucent glaze and saturated underglaze red along with bright cobalt blue colour and a meticulous pattern arrangement, all of which make it an outstanding masterpiece of Yongzheng-era porcelain.
She applies slip and a crawling underglaze directly to the greenware, then adds wax and sometimes an additional glaze that is wiped off.
She taught ceramics in her private studio in Eu- gene, specializing in porcelain figurines and manufactured ceramic paints, glazes and greenware. She later became a licensed securities salesperson.