Green Field


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Green Field

1. A slang term for a potential client or customer who has never purchased or used a product before. It is important to make a positive first impression on a green field in order to promote repeat business.

2. An untapped market.
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References in periodicals archive ?
A green field airport is a new airport constructed at an undeveloped site in contrast to the brown field project where the already operational infrastructure is modified or upgraded.
He said that Green Field Developers marketing campaign for its housing scheme, 'Green City,' made the false claim that it was located in Islamabad whereas it was in Fateh Jang.
In its order, CCP slapped a penalty of Rs2.5 million each against Eden Builders (Pvt) Ltd and Green Field Developers (Pvt) Ltd and Rs10m on Vision Developers (Pvt) Ltd for lying with their buyers.
Islamabad -- The Competition Commission of Pakistan (CCP) has passed three orders imposing penalties of PKR 2.5 million each on Eden Builders (Pvt) Limited and Green Field Developers (Pvt) Limited and PKR 10 million on Vision Developers (Pvt) Limited for deceptive marketing campaigns for their respective housing schemes that were in violation of Section 10 of the Competition Act, 2010.
Environmental assessment zoning maps of the municipal areas are based on the particular natural hazard risks and some urbanization parameters, namely, altitude, road density, green field density, and traffic noise.
by ONA Since the beginning of dawn of the modern Renaissance on this beloved nation, springs of goodness and graces erupted over Oman, resulting in big luxuriousness green field. -- ONA
However, I was heartened and delighted to hear councillors reprimand two housing developers for their arrogance and inform them in no uncertain terms that development on green field sites in Durham County was not welcome, as there are sufficient brown field sites to accommodate new housing.
THE Mayor is being disingenuous in claiming that not one of the 5,000 or so new houses built in the last few years has been built on Green Field sites (ECHO, May 4).
Local Plaid Cymru councillor Neil McEvoy said residents were expected to give a resounding "no" to the council's plans which include building thousands of dwellings on city green field sites, transport options of a rail line and a one-way bus system.
The company would steer away from green field opportunities however.
LAHORE -- In line with the global Go-Green initiative, Telenor Pakistan has recently inaugurated its energy-efficient Green Field Call Centre in the city.