pricing

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Pricing

The process of an issuer determining the appropriate price of a new issue. That is, the issuer prices when it figures out what coupon rate to promise for a bond or price at which to issue a stock. This can be complex because pricing too far in one direction means the issue will not sell while too far in the other direction raises the cost of funds too high.
Farlex Financial Dictionary. © 2012 Farlex, Inc. All Rights Reserved

pricing

The determination of the price at which stock will sell or the yield at which bonds will sell as new issues. If the price is set too high or the yield is set too low, the issue will not sell out. If the price is set too low or the yield is set too high, the issuer will pay more than necessary in dilution or interest to sell it.
Wall Street Words: An A to Z Guide to Investment Terms for Today's Investor by David L. Scott. Copyright © 2003 by Houghton Mifflin Company. Published by Houghton Mifflin Company. All rights reserved. All rights reserved.

pricing

the decision-making process involved in setting a PRICE for a good or service. For most products, pricing decisions cannot be made in isolation but must consider all aspects of the MARKETING MIX, prices of the firm's related products, competitors'prices, product COSTS, DEMAND and the firm's PRICING OBJECTIVES. See PRICING POLICY, PRICING METHODS, PRICE-QUALITY TRADEOFF, BYPRODUCT PRICING, PRODUCT LINE PRICING, CAPTIVE PRODUCT PRICING, OPTIONAL EXTRAS PRICING, GEOGRAPHICAL PRICING, PSYCHOLOGICAL PRICING, BUNDLED PRICES, EVERYDAY LOW PRICES, PRODUCT POSITIONING, CONSUMER SURPLUS, VALUE CREATED MODEL.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson