public relations

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public relations (PR)

a general means of promoting a business's COMPANY IMAGE with a view to encouraging customers to buy its products and investors to buy its shares, as well, for example, as influencing government policies on issues relevant to the company. Companies often appoint a PR officer to liase with the MEDIA in providing them with information and news about the company's activities and its record on such matters as CONSUMER PROTECTION and environmental pollution. Sponsorship of sport and the arts, etc. represents an indirect way of building up customer goodwill towards the company's products. See PROMOTIONAL MIX.
References in periodicals archive ?
Those vying to win the competition are a very mixed bag and have included a former Army officer, a quantum physicist, a pharmaceutical sales manager, a global brand consultant, several car sales managers, a housewife with a business degree and a bankrupt entrepreneur.
Team leaders are global brand consultant Katie and Rory, whose CV reads "bankrupt entrepreneur".
As well as a quantum physicist, there's an ex-Army officer, three highflying single mothers, a global brand consultant, a former air traffic controller, a financial adviser, a medal-winning martial arts expert and a bankrupted entrepreneur.

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